Tiffany & Co.’s Engagement Ring iPhone App: Helpful, Not Horrific

Tiffany & Co. officially has an iPhone application

Ladies, don’t go crazy.  Gentlemen, don’t be scared.

The new application, which is now available for download in iTunes, brings the engagement ring page of the Tiffany’s website right to your iPhone or iPod Touch.

Not that I am anywhere NEAR getting engaged in the immediate future, but as a curious female, I download this app and played around with it.  And let’s be serious, it’s the only thing in that beautiful Tiffany blue that you can get for free.  What I found was a reliable, easy-to-use application that does exactly what it says it does: “Find your perfect engagement ring with Tiffany & Co.’s Engagement Ring Finder.”

The home page offers 5 simple choices:

1. Find Your Perfect Engagement Ring.
2. Your Saved Rings
3. Find The Correct Ring Size — so cool!
4. The Tiffany Difference
5. Expert Consultation.

Tiffany & Co.’s website offers 4 out of 5 choices above.  The coolest, and probably most helpful feature, of this app is that you can click on Find the correct ring size and, by placing a ring on the screen, can figure out what size ring the woman in question wears (even without her knowing!).  Then you can change the size by either selecting a smaller or larger size on the right side of the screen.  This is a feature not offered on the Tiffany & Co. website but is something of great importance when buying an engagement ring.  It’s always good when the ring fits, right?

I enjoyed looking at all of the beautiful ring settings and styles, as most girls do.  The screen shots of the ring styles below didn’t happen by accident- the style (Tiffany Bezet Round) is my dream ring [please note, DREAM ring.  Look at that price tag...].  The different features of this app let me browse the ring styles, find the Tiffany Bezet Round style, carat size and setting I liked, and save the choice to revisit it later or to continue browsing.

Tap Share This Ring With A Friend for options to post to Facebook, Twitter, or send in an email in case you want to consult your friends or family about some choices.  Expert Consultation option is also really cool.  You can set up a meeting with someone from Tiffany’s in person or send a message to someone right from the application, which is great.

The rest of the app is pretty self explanatory.  There is a choice to browse the 40+ styles, cuts, and carats they offer as well as an option to see different views of the ring itself.  Another choice explains the “Tiffany Difference,” which is a few different screens of text.

Overall, I found the application to be a great source of inspiration for engagement ring shopping.  Can everyone afford a Tiffany’s engagement ring?  Absolutely not. But this application might help some clueless fellas at least think about different ring styles for their gals, even if they can’t stomach the price tag.  It’s also great to see Tiffany’s venture into mobile applications and social media.  We’ll have to see if other jewelers follow in some fashion (fashion? Tiffany’s? Get it? :] ).

Is Tiffany & Co.’s engagement ring application really that scary?  What if it’s used for inspiration?  Should other jewelers follow suit?  What do you think?

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